BlogZoopa

   ...tao of marketing and other thoughts

TAO OF MARKETING HAS MOVED TO SIDEWAYSKARMA.COM
The Tao of Marketing started here, but it has since moved.  To keep up with the latest chapters and Angelo Coppola‛s new articles:

Sideways Karma - http://www.sidewayskarma.com

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Posted by Angelo Coppola at 15 March 2009, 11:28 PM | View Comments (0) | Add Comment | Trackbacks (0)
BlogZoopa's Tao of Marketing - 13 - Acceptance

Filed under: Tao of Marketing

 
13
Acceptance

The Market, just as it is, is the truth;
Fear, misfortune, courage, and success are illusions of the mind.
There is nothing to deduce, and there is nothing to figure out;
Within a moment of clarity all is revealed before it is hidden again.

When freed from illusion;
There is nothing to accept.
When freed from acceptance;
There are no illusions.

The Sage performs his work fearlessly;
For, once he has begun, it can be no other way.

The Sage, is neither moved by nor filled with illusion;
Being without favor, the Sage is trusted.

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Posted by Angelo Coppola at 3 September 2007, 4:23 PM | View Comments (0) | Add Comment | Trackbacks (0)
BlogZoopa's Tao of Marketing - 12 - Intuition

Filed under: Tao of Marketing

 
12
Intuition

The five colors are but a limited pallet;
The ultraviolet and the infrared are just as real.
The five tones are but an arbitrary scale;
Still, the ultrasonic and infrasonic arouse the dogs and the elephants.

Consider all that has been touched;
This has been limited by that which can be felt.
Consider all that you has been learned;
This has been limited by that which can be taught.

While fools learn something new everyday;
The Sage unlearns something old everyday.

The Sage is not limited by five senses;
The Sage relies upon his intuition.

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Posted by Angelo Coppola at 3 September 2007, 3:55 PM | View Comments (0) | Add Comment | Trackbacks (0)
BlogZoopa's Tao of Marketing - 11 - Void

Filed under: Tao of Marketing

 
11
Void

Art and science shape the bowl;
Still the void inside is what remains useful.
Art and science shape the house;
Still the void inside is lived in and called home.

The utility is in the void;
Indeed, the utility is the void.
The Market is always in the void;
Indeed, the Market is the void.

The Sage uses that which exists
To create useful voids which can be filled.
The Sage brings order to chaos,
By recognizing the potential of what is not there.

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Posted by Angelo Coppola at 3 September 2007, 3:48 PM | View Comments (0) | Add Comment | Trackbacks (0)
BlogZoopa's Tao of Marketing - 10 - Power

Filed under: Tao of Marketing

10

Power

 

Can you embrace the Market with your thinking and talking,

Yet, never believe the illusion of your thoughts and words?

Can you focus all of the forces at your disposal,

Yet, never believe the illusion of control?

 

Can you lead and love those you guide,

Yet remain still and hidden?

Can you design a roadmap,

Yet never believe the illusion of logic?

 

The Sage’s strength is drawn from within,

The Sage’s power is a manifestation of strength.

 

The Sage’s strength is drawn from the Market,

The Sage is the steward who claims no authority.

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Posted by Angelo Coppola at 17 December 2006, 2:15 PM | View Comments (0) | Add Comment | Trackbacks (0)
BlogZoopa's Tao of Marketing - 9 - Enough

Filed under: Tao of Marketing

9

Enough

Where there is a bowl filled to the brim,

There is one who wishes for less.

Where there is an over-sharpened blade,

There you will find dullness quickly returns.

 

Boast of your reward;

And, you will awaken your most deadly foe.

Design for approval;

And, you will abandon the watercourse way.

                                                                                                  

The Sage allows the path before him to unfold;

Thus, he avoids rushing through the doors of defeat.

 

When the Sage has finished his work;

He withdraws so that which he has worked can continue.

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Posted by Angelo Coppola at 6 November 2006, 12:33 AM | View Comments (0) | Add Comment | Trackbacks (0)
BlogZoopa's Tao of Marketing - 8 - Water

Filed under: Tao of Marketing

8

Water

The most effective approach is said to be that of water;

It satisfies all, yet it does not try.

Water flows everywhere, even to the lowest places where men hate;

And, so the watercourse way provides an example.

 

Water flows harmoniously through all paths of non-resistance;

While it is never said that water has miscalculated.

No matter where the water has been;

The droplets are always welcomed back into the sea.

  

The Sage's loves the timeless,

which are sincerity, peace, and ability.

The Sage prefers that which cannot compete,
The competitive is temporary, the timeless is permanent.

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Posted by Angelo Coppola at 6 November 2006, 12:19 AM | View Comments (0) | Add Comment | Trackbacks (0)
BlogZoopa's Tao of Marketing - 7 - Infinite

Filed under: Tao of Marketing

7

Infinite

The Market is infinite, eternal, and never-ending.  Why?

It has neither desire nor destination.

The Market is neither inclusive nor exclusive.  Why?

It has neither intention nor ambition.

 

Without desire and without destination;

The Sage arrives ahead.

Without struggle nor impurity;

The Sage builds, connects, and nourishes.

 

The Sage, by letting go of the illusion of control,

Cannot struggle against that with which he is one.

 

The Sage fights for the Market, not for a share of the Market;

Death cannot arrive where birth is present.

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Posted by Angelo Coppola at 16 October 2006, 12:08 AM | View Comments (0) | Add Comment | Trackbacks (0)
BlogZoopa's Tao of Marketing - 6 - Fertility

Filed under: Tao of Marketing

6

Fertility

The Market is a fertile valley;

It is full of emptiness, and empty of fullness.

The Market is called the Great Mother;

Ever-giving, it does not hold on to what emerges from it;

 
All that springs forth is from the Market;

Be still and you will see that which is emerging.

 Do not be still;
And it shall emerge just the same.

 

The Sage cultivates a garden of ideas;

Drawing upon the eternal source that never fails.

 

The Sage plants seeds where heaven and earth meet;

His garden is nourished from above and below.

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Posted by Angelo Coppola at 15 October 2006, 11:50 PM | View Comments (0) | Add Comment | Trackbacks (0)
BlogZoopa's Tao of Marketing - 5 - Neutrality

Filed under: Tao of Marketing

5
Neutrality

 

Being without ideas, words and things;

The Market cannot take sides.

The Market cannot be said to be moral or immoral;

It does not recognize good or evil.
 

The Market is a fire that fuels and fans itself;

There are no cold waters in its boiling cauldron.

The Market is the hollow of a flute;

Already empty, it cannot be drained - active, it always produces.

 

Not confusing ideas, words and things;

The Sage knows there are no sides.

 

Raindrops are not said to fall in the wrong pattern;
The Sage is like the rain.

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Posted by Angelo Coppola at 15 October 2006, 11:38 PM | View Comments (0) | Add Comment | Trackbacks (0)